As an ecommerce business, your website is your bread and butter; a website that has been given a little TLC is the difference between a sinking business and a thriving one. Here are a few ways to get your ecommerce business off the ground:
Online businesses are vulnerable and subject to many security issues that brick-and-mortar businesses are not. It’s your responsibility to make sure that you’re protecting your customers—and yourself—from potential hackers, credit card fraud and identity theft. When you’re in the initial stage of setting up your business, consider the nature of your industry. Is your business in an industry that is prone to fraud? You could be considered a high-risk merchant. Shop around for high-risk merchant services and don’t be afraid to ask for second opinions—it’s always better to ensure that your business can safely accept payments in the beginning than pay the price later down the road.
When you get into the web design aspect of security, you want to make sure that you have a secure ecommerce platform. Make sure that the platform you use has several authentication processes, and that it uses SSL. This prevents personal information from reaching the hands of hackers by encrypting the data.
Get the Word Out
You could be selling the best products in your industry, but that won’t matter if potential customers don’t know about you. The online world has shifted advertising and public relations campaigns from print ads to video and social media campaigns. Consider bringing in the big guns and hire a digital ad agency that understands how to reach your online audience based on the type of business you have. The right experts will understand your call to action and know how to bring your customers there. They’ll also understand that not all social media networks may work for your business, so they’ll select a few that do and effectively curate content that is both interesting and aligns with your company’s message.
Get Google to Notice You
It’s Google’s world, and we’re just living in it. If you want to be at the top of the search engine results, you have to put the work in. Duplicate content doesn’t sit well with Google, so you’ll want to make sure that every product has a unique description. Yes, this can be a lot of work—especially if you have pages and pages of products—but the payoff is immediate.
As an ecommerce business, you rely heavily on high-quality images to appeal to customers. Including metadata for every picture that you use also benefits you in terms of SEO because it increases the odds ops showing up in an image-based search.
SEO is a marathon, not a sprint, and it is best left in the hand of the experts. The right SEO company will understand how to optimize your website for Google and know the difference between spam links and quality ones.
Brick-and-mortar businesses aren’t built in a day, and ecommerce businesses shouldn’t be, either. Just as with any other business planning, ecommerce websites require tons of research, expertise, second opinions and quality development.